Where to Look When You Need Help With Your Web-Based Projects
Now, more than ever, it’s critical for small businesses to connect online with their audience and team members. The web provides an abundance of opportunities for streamlining your operations, growing your brand, boosting your profits, and positioning your company for greater overall success.
But to get the most out of your efforts, you must do it well. It isn’t enough to maintain a subpar website or post a picture on Instagram every two weeks. Here are some tips for how you can maximize web-based projects for your small business and what professionals can help along the way.
First of all, working on web-based projects takes time and energy, even if you are working with other professionals. Not to mention, running a company means that you have more than enough tasks to focus on as it is.
If you haven’t hired a virtual assistant yet, this should be one of your first moves. A qualified VA can handle all of the administrative tasks that come with running a business (e.g., invoicing, bookkeeping, customer service, etc.) and more. Free up your time and make your operations more efficient by finding a reputable VA to join your team.
When it comes to web-based projects, your website is the most important element because it serves as the digital face of your brand and the primary channel of communication with your customers. All of your digital marketing content will lead back to your website.
So, make sure it’s attractive, engages the audience, and contains all the information and content you want your audience to experience. It also needs to be secure, easy to navigate, and fast. A web developer with experience in web design can help you achieve the site your company needs.
Another thing to consider is building a WordPress site. WordPress is a powerful, secure platform that you can customize to meet your company’s specific needs. If you need a total upgrade for your site, then hiring a freelance developer is worth the investment. Look to online job boards to find reliable candidates.
If you want to increase traffic to your website, establish your brand as a reputable source in the industry, and ultimately boost your profits, then video marketing should be on your list of priorities. Look into hiring a video producer who has experience with small business marketing, and invest in any tools you will need to make your content accessible to your audiences, such as subtitle and caption tools.
Another effective way to market your brand online is to provide your audience with top-notch articles, blogs, social media posts, and other types of written content. Unless you have ample experience in writing, this is a task for a professional content writer. You can easily find freelance writers who will work either on an as-needed basis or on retainer.
Social Media Managers
The marketing power of social media is undeniable. At little to no cost, small businesses can promote their products and services, engage with existing customers, and attract new customers through platforms like Facebook, Instagram, and Twitter. However, there’s a science to knowing how, when, and what to post on these platforms, which is where a social media manager can prove helpful. If you hire a qualified social media manager, you might be surprised by how quickly it starts propelling your brand.
It’s hard to overstate the importance of utilizing the web when you’re a small business owner. It provides many cost-effective opportunities for growing your brand and increasing revenue. To take advantage of those opportunities, be sure to consider hiring the types of professionals mentioned above. And always remain open-minded to other ways you can make the web work for your business.
Chelsea Lamb has spent the last eight years honing her tech skills and is the resident tech specialist at Business Pop. Her goal is to demystify some of the technical aspects of business ownership.
GHVA members do a lot more than administrative tasks! We can build and maintain your website, create videos and written content, and manage your social media marketing! Check out our Directory to see how else we can support your business.