Business Cards: What’s hot and what’s not?

At our meeting this month, we reviewed a number of business cards from our personal collections and discussed what we liked and disliked about each.

Several trends stood out as we identified the cards we found most appealing:

1. Heavier than usual card stock
2. Rounded corners
3. Large logo on one side of card with contact information and small logo on the other
4. Bold colours

Attributes we found offputting included:

• Flimsy card stock
• Obviously amateur design
• Fonts too small to read
• Not enough contrast between text and background, making it difficult to read
• Nothing to identify the nature of the business
• Super traditional (i.e. boring) design and layout
• Irrelevant graphics
• Too much information included

Have you looked at your own business card lately? How well does it represent you and your business?

“Ard arealplan – Business card” by Jørgen Håland is licensed under CC by 2.0.