Many virtual assistants find it challenging to define their unique selling point, the important answer to the question, “Why would I select you instead of another VA?”
If you’re an experienced VA, there are a number ways to explore this subject. You can begin by asking your existing clients why they chose you over your competition. If you’ve ever had a client stop working with you and then come back, ask them the reasons for making that decision.
Have you received recommendations on LinkedIn? (If not, maybe you should request some!) A strong recommendation should give some clues to people viewing your profile (and to you) about why that client, former employer, or other contact recommends you.
If you’re a new virtual assistant, you may not yet have clients you can ask for input, but you can put yourself in their shoes. If you were the one in need of a virtual assistant, why would you hire you? Take some time to look at other VA profiles and websites, but instead of adopting their ideas, think about your own skills and talents and how you can leverage them to be the very best VA possible.
Focus on the tangible and intangible benefits that you offer. Consider that you’re not really selling admin support, you’re offering peace of mind.
For more on this subject, read about Unique Selling Proposition (USP) on Entrepreneur.com.