It’s not enough to just set up profiles and then not actively engage on a daily basis. Having a routine and staying committed to the process are key. Also staying focused on your target market requires discipline. Building your presence takes time.
Having a central hub is important. Increasingly, businesses are creating a blog as their “go to” site. Why? The social media audience loves fresh content. Unlike static websites, blog sites now offer you the ability to continually offer fresh, new information to your audience. This platform also allows your audience to comment back to you, giving you the feedback every business owner needs to stay on top of their clients’ needs and wants.
Subcontracting with a VA firm is one of the greatest ways to gain experience. I was lucky to get introduced to a great VA firm through a mentor I worked with through the 
Social media strategy isn’t the goal; it’s the path you plan to take to get there; and should always precede activity.
When we hear social media, social media marketing, or social media networking, we automatically think about LinkedIn, Twitter, Facebook, and maybe YouTube. But there is so much more to social media such as blogging, niche specific social channels, audio, video, and others.
Sarah Shaw of 
Many virtual assistants find it challenging to define their unique selling point, the important answer to the question, “Why would I select you instead of another VA?”