Welcome to Day 12 of our 5th Anniversary Blog Tour!
LinkedIn has long been the most business-oriented social network. Originally biased towards professional males and job seekers, it has evolved considerably over the last few years and is currently undergoing a wave of changes slanted towards helping it not just compete with Facebook and Twitter – but carry more weight.
So why should you used LinkedIn if it sits in fourth place behind Facebook, YouTube and Twitter?
LinkedIn captures an audience tired of the spam and irrelevant chatter across Facebook: One that is serious about business. There is still a social element (which LinkedIn is working hard to increase) but it consists of a focused group of people who are passionate about their professions.
If yours is a B2B business, this is an ideal social network for you. Let’s take a look at the top three ways to use it.
Image courtesy of Jurgen Appelo